T-Mobile’s first campaign to integrate AI-assisted art direction. National print takeovers in the Wall Street Journal and the New York Times.
SuperBroadband had to speak to every industry at once. Hospitality. Retail. Healthcare. Energy. Each one needed its own world, and shooting them all was never going to happen. So we built the system instead. AI-assisted art direction generated customer-specific environments, then scaled them across print, digital, social, and email. The craft stayed human. The ceiling moved.
Role
creative systems + ai-assisted art direction + workflow design + print + digital
National print takeovers in the Wall Street Journal and the New York Times, May 2026
