T-Mobile Advertising Solutions was overlooked. Most see T-Mobile it as a wireless carrier, not a digital ad platform with serious reach. Crack the Code changed that. We built a sleek magenta-glasses activation that revealed hidden messages across a minimalist Cannes installation. Clean visuals. No fluff. Just a sharp idea that made marketers look twice and see the power they’d been missing.

ROLE

concept development + creative direction + ai-enhanced design

AGENCY

VML