creative director + designer
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FLOOR 9

Creating a heritage brand

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Floor 9

A lifestyle brand reimagined

 

Floor 9 had lost the plot. What started with intention drifted into a generic catch-all. So we burned it down and built something sharper. Backed by trend research and a clear creative strategy, we transformed Floor 9 into a gift-first lifestyle brand with presence. It doesn’t whisper from the shelf. It sings.

 

ROLE

brand identity + consumer package design + design direction

 
 
F9 NEW ARRIVALS CAMPAIGN
Giftable Packaging
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Floor 9 Tote