Dogs with chronic itching don’t just scratch. They spiral. So we built Zen Quest, a mobile game that put veterinarians inside that chaos. Players guided a dog through a world packed with itch triggers, allergens, fleas, grass, dust, irritation, while introducing how Zenrelia helps interrupt the cycle. The strategy turned dermatology education into interaction. Less product pitch. More empathy engine. A branded experience designed to make relief feel immediate, memorable, and worth chasing.

ROLE

Creative Direction + Game Concept + UX Design + Art Direction